The new Bosch packaging

  • Retail packaging

    The mark of top-class quality: the new Bosch packaging.

    Top quality is the trademark of Bosch products. The attractive new packaging design captures customers’ attention. It makes sure that Bosch quality is clear from the very first glance and is recognizable worldwide. The new packaging will be introduced gradually, replacing the current one on the Bosch shelf over time.

    The new packaging is coordinated with the Bosch product program's multi-line concept. Multi-line means that different options (lines) are available within the same product family. This gives customers and those interested in the products an even larger range to choose from.


    The new packaging design makes the various product lines easily discernible at a glance. The main line of a product family can be easily recognized by the blue packaging. A maximum of two additional product lines are possible, with gray and black packaging. They are used for differentiation within a product family, in order to satisfy specific demands and requirements.

    Blue packaging

    Those looking for the standard Bosch solution for their vehicle should look for the blue packaging. Blue is the company color and therefore makes the main line in a product family easily recognizable.


    Black packaging

    Tuning, high-performance or special requirements on high-value vehicles are examples of where the black packaging is used.

    Gray packaging

    The gray packaging is used for parts for older vehicles, for example, as well as for used vehicles and vehicles with low mileage.

  • Benefits